These days, assisted living facilities are a dime a dozen. To make your luxury retirement community more attractive, take a cue from 5-star hotels and put the focus on amenities.
Casa de las Campanas, a luxury retirement community near San Diego, California, is undergoing a $100 million upgrade. Specifically, Casa is adding a salon, bistro, wellness center, indoor pool, and nursing facility to its 23-acre complex. If luxury retirement communities want to remain competitive, then they must catch the eye of upscale clientele. To do so, you must focus on elevating the amenities within your existing facilities.
Prioritize Fitness
First, provide a sizable, well-equipped gym and spa, and as a result, your residents will be healthier and happier.
- Cardio / strength training equipment
- Personal trainers
- Group classes
- Heated indoor / outdoor pools
- Luxurious spa and lounge
Stock the Suite
Although the gym and spa are crucial, the suite is a resident’s sanctuary. To give your residents the 5-star hotel treatment, all suites in your community should include the following amenities.
- Daily housekeeping and flat linen service
- 24/7 security
- Television and wireless internet
Upgrade the Linens
Though it may seem like a given, a big step toward improving a resident’s stay is upgrading their linens.
- Luxury wholesale bath towels and mats
- Closed toe spa slippers with non-skid PVC soles
- Lightweight waffle weave blankets
- Organic lightweight waffle bathrobes
Wholesale bathrobe company Boca Terry provides affordable, luxury linens and robes that can be customized and embroidered with your residential community logo.
Keep It Active
Casa de las Campanas’ amenities include a woodworking shop, arts studio, computer room and two libraries. Why? Because common areas and activity rooms allow residents to get out of the suite and socialize. Therefore, be sure to offer ample social and recreational activities.
Now more than ever, seniors are seeking out high-end assisted living facilities where they can settle down. To make your luxury retirement community more attractive, hotel-style amenities are the solution.