Summer Staycations: Turning Off-Season into Peak Potential
For many, summer means suitcase-packed adventures, airport lines, and getaways to far-off places. But for others—especially those in traditionally winter-driven tourist destinations—it’s the perfect time for something a little more local: the staycation.
As travelers flock to beaches or big cities, resorts and hotels in ski towns, mountain retreats, or snow-centric destinations often see a lull in bookings. But that “off-season” doesn’t have to mean “off the radar.” In fact, it’s a golden opportunity for the hospitality industry to pivot and attract locals with curated, irresistible staycation deals and packages.
Why Staycations Are on the Rise
With rising travel costs, busy work schedules, and a renewed love for local living, many people are skipping the travel chaos and embracing the staycation. It’s low-stress, often more affordable, and—when done right—feels just as indulgent as a getaway.
How Hospitality Businesses Can Attract Locals During the Low Season
Here are some creative and strategic ways to turn your low season into a hot one:
1. “Local Love” Packages
Create deals exclusively for local residents. Offer special discounts or bundled perks like complimentary meals, spa credits, or guided tours. A catchy name like “Neighbor Nights” or “The Locals Lounge Pass” can build a sense of exclusivity.
2. Curated Experiences (Not Just Rooms)
People don’t want just a place to sleep—they want a vibe. Offer themed experiences like:
- Wine & Wellness weekends
- Outdoor adventure packages (hiking, biking, paddleboarding)
- Family fun bundles (movie nights, scavenger hunts, poolside snacks)
Think like a travel planner, not just an innkeeper.
3. Partner with Local Businesses
Team up with nearby restaurants, breweries, spas, and activity providers to offer value-packed staycation deals. Cross-promotion helps everyone win—and builds community buzz.
Bundle Ideas:
- Stay + Local Brewery Tour
- Spa Day + Overnight Retreat
- Bed & Breakfast + Bike Rental
4. Host Events That Bring the Community In
Use your space creatively: rooftop yoga, local artist pop-ups, summer brunch series, or sunset cocktail hours. Even locals who don’t stay overnight might attend—and later return for a full staycation.
5. Use Targeted, Hyper-Local Marketing
Market your staycation packages where locals spend time: community bulletins, social media groups, local radio, and email lists. Highlight how easy and affordable it is to escape without leaving town.
6. Emphasize the Perks of the “Off Season”
Lean into your location’s hidden summer charm: fewer crowds, more personalized service, peaceful scenery, and better rates. Frame it as a luxury most tourists miss.
