Firstly, it can help create a more luxurious experience for the guest. It can also be a form of branding for the hotel and help them stand out from the competition. They also may provide extra comfort and convenience for their guest, particularly those who like to lounge around in their room or get ready for bed. Luxurious robes add a touch of class making guests feel extra special.
Additionally, robes can be a great souvenir for guests to take home as a reminder of their stay. Adding robes to a room package for Valentine’s Day, for instance, not only can generate additional revenue but create a repeat guest for future stays.
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