Few things feel as indulgent as wrapping yourself in a plush hotel bathrobe. It’s a simple luxury—a warm, cozy robe waiting for you after a shower or a spa treatment. But have you ever wondered how this tradition started, or why hotel bathrobes are almost always white? Here’s a look into the history of the hotel bathrobe—and why white is still the top choice.
A Brief History of the Hotel Bathrobe
The concept of the bathrobe goes back centuries. In Japan, the kimono and yukata were worn after bathing, often made from lightweight cotton or silk. In the Ottoman Empire, the peshtemal—a flat-woven towel robe—was used in Turkish baths. But the bathrobe as we know it today, especially in hospitality, evolved alongside the rise of modern hotels.
Early 20th Century: The Rise of Hotel Comfort
Luxury hotels in Europe and America began offering robes in the early 1900s, often reserved for elite guests. These robes were a sign of refinement, crafted from velour, silk, or linen. As hotel standards grew, so did the amenities offered to make guests feel at home.
Mid-Century: Spa Culture and the Robe Revolution
By the 1950s and ’60s, hotels began expanding their wellness offerings with spas, saunas, and pools—settings where robes became essential. Hotels recognized that a soft, absorbent robe was not only practical but also added a sense of exclusivity and relaxation. Robes became thicker, fluffier, and were made primarily from terry cloth or waffle weave cotton.
Modern Era: Robes for All
Today, robes are a staple in hotels of all levels, not just luxury properties. They’ve become a key part of the guest experience, signaling cleanliness, comfort, and care. Some high-end hotels even offer branded robes for sale, turning a comfort item into a revenue stream and a lasting memory for guests.
Why White? The Timeless Appeal
Walk into almost any hotel, and chances are the robe hanging in your closet is white. Here’s why white remains the robe color of choice:
1. Cleanliness and Trust
White is universally associated with cleanliness. It’s easy to bleach, wash at high temperatures, and visibly inspect for stains, crucial in maintaining hygiene standards in hospitality. Guests instinctively trust white linens because they signal transparency: nothing is hidden.
2. Spa-Like Minimalism
White evokes calm, purity, and spa-like serenity. It complements the neutral, soothing palettes often used in hotel interiors. A white robe feels peaceful—an unspoken invitation to unwind.
3. Standardization
Using white robes across properties helps hotel brands maintain consistency. Whether you’re in Miami or Milan, a white robe delivers the same sense of luxury and cleanliness.
4. Versatility
White pairs well with any bathroom design, lighting, or hotel theme. It never clashes, and it never goes out of style.
5. Perceived Luxury
Even in budget-conscious hotels, white robes create a sense of indulgence. They remind guests of five-star spa experiences, even if they’re just lounging in their room.
Boca Terry: Built on Tradition, Designed for Today
At Boca Terry, we’ve outfitted some of the world’s top hotels, spas, and resorts with robes that combine heritage with modern comfort. Whether you’re stocking a luxury suite or building a boutique vibe, our robes are made to impress. Luxury in every thread!
