As so many hotels will attest to, one of the best ways to make your establishment unforgettable is through promotional items. With your brand front and center, a promotional product helps consumers remember you, especially if it has extra value like a plush and stylish Boca Terry bathrobe.
Breaking All Records
With tourism in Florida breaking all records, despite constant reports of a downturned economy, hotels are getting on the bandwagon with promotional items as competition thickens. At Boca Terry, we offer an excellent range of beautiful robes that can be easily customized with your brand logo.
Florida’s Increase in Tourism
A recent report from Visit Florida claims that a phenomenal 26 million visitors came to the state in the first quarter of 2013, which is an increase of 4.7 over same period last year. Because of the increase in tourism, the hospitality industry added approximately 36,000 new jobs for the quarter, which is the 36th straight month of job growth within the industry.
With tourism in Florida accelerating in this first quarter of 2013, statistics are provoking hospitality professionals to take serious note. Here is a short list of recent findings regarding visitors, which counts for a 4% increase from the prior year:
• 77.6 million domestic visitors
• 10.2 million overseas
• 3.6 million Canadians
• 21.8 million domestic visitors
The Power of Giveaways
Because of these statistics, hotels, spas, bed & breakfasts, and cruise lines are in fast competition for earning the loyalty of potential guests. Budgets allocated for marketing are now allowing for promotional items as these establishments recognize the power of giveaways for creating strong brand recognition.
Gravitating Towards Your Brand
At Boca Terry, we are constantly filling orders for our exquisitely crafted luxury bathrobes. Providing an article of clothing so representative of comfort and ease, with the additional plus that our robes are made of the finest materials available, is a surefire way for potential guests to gravitate towards your brand.
Making an Exceptional Impression
A great example of how promotional bathrobes make an exceptional impression is the story of a knighted member of the UK business society, Sir David Samworth. After a stay at Edinburgh, Scotland’s famed Caledonian Hotel, he was so impressed with his en-suite Boca Terry robe that he asked the concierge where he could purchase a set for himself and his wife.
At Boca Terry, we believe in taking advantage of the moment. With the undeniable increase in tourism in Florida, the moment is now. With our exclusive line of custom robes that drape perfectly for every body type, and are equally appropriate for women and men, we provide a beautiful selection of robes for promotional purposes and beyond. And at our extremely competitive prices, you will be able to stay well within your marketing budget while making the most of a powerful advertising strategy.
For more information on our Boca Terry catalogue and more, please contact us using the online form or by calling (877) 421-6001.