If promotional products trade show exhibitors want to make an impact on the floor, then you must bring your “A” game.
Promotional products trade show season is nearly upon us. So, as we pack our bags for ASI Show Orlando (Booth #942) and PPAI Expo in Las Vegas (Booth #1862), we’re reminded of our best practices for the trade show floor. You’re one of over 1,300 companies and more than 3,000 booths competing for attention. You can’t rely on your products alone.
Bring Your “A” Game
If you have received an industry award or commendation, it’s critical that you communicate that message to your potential customers. This year, Boca Terry was selected to receive a 2017 SAGE Rating Award for our “A” rating among SAGE distributors. The award signifies “a strong focus on customer service and quality products.”
Invest in Custom
Stop any trade show attendee on their way out of the convention. Now, peek into their tote bag and note the sheer number of “things” they acquired on the floor. Which ones stand out? The items that people consider valuable, such as t-shirts, USB flash drives, and Microfiber spa headbands.
Don’t Just Sell—Network
There are countless events surrounding every promotional products trade show, including breakfasts, seminars and evening soirees. While you don’t have to attend them all, hobnobbing with fellow professionals and potential customers is simply smart business.
All About the Follow-Up
Finally, your work continues after the promotional products trade show wraps. As ASI points out, “keeping track of who you spoke with and what you discussed is essential to following up with prospects after a show.”
In January 2018, join us at Booth 942 at ASI Show in Orlando, Florida, and then again at Booth 1862 at PPAI Expo in Las Vegas. Find us on the floor and learn a bit more about Boca Terry, a global leader in wholesale luxury bathrobes.