A study finds that guests who use hotel mobile apps during their stay can actually improve their overall experience.
Last month, J.D. Power released their 2017 North America Hotel Guest Satisfaction study. The results show that properties with integrated hotel mobile apps can bring about “higher guest satisfaction.”
Sure, encouraging guests to download a new app is challenging, but hotel brands can motivate them with appealing new features. Rather than handling reservations alone, hotel mobile apps can alert guests to amenities they may not be aware of.
Upon arrival, guests check in on their hotel mobile app. Then, when their room is available, the app notifies them where to pick up their key. This means less time in reception and more time buying drinks by the pool.
One of the greatest challenges for any hotel is driving guests to visit the spa and book treatments. However, with the hotel mobile app, guests book available appointments using a button on the home screen.
Do your luxury hotel robes need refreshing? Order a new pair of bathrobes and some matching slippers with the hotel mobile app. Perhaps you want to order room service directly from your phone? Mobile app to the rescue!
Finally, if you really want your guests to download your hotel mobile app, take a cue from the Ritz-Carlton. The Ritz-Carlton mobile app has a code scanner that’s accessible from the home screen. Guests can scan codes around the hotel to reveal unique opportunities and experiences.
Mobile apps are complicated to design. It’s even more challenging to motivate guests to use them. However, with a little creativity, your hotel mobile app can improve your guests’ overall experience and boost hotel revenue through in-room purchases and specialty treatments.