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Feature Interview: Staying Scentered

British entrepreneur Lara Morgan founded her company in 2011 to fill a void in the market and in her life. What she needed was a practical, portable, all-natural collection of aromatherapy products to help her restore her lifestyle balance. The answer was Scentered, an assortment of therapy balms created by Lara and co-founder Fay Pottinger to help balance the hectic lives of the modern-day woman. Lara joins us this month to share the secret behind staying Scentered.

How do you help your customers maintain a Scentered and stress-free lifestyle?

Our 100% natural fragrance therapy balms are designed to help busy people cope with the challenges of modern day living and achieve their best at all times. The balms are made from therapeutic grade essential oils and botanicals chosen for both their proven aromatherapy-based wellbeing benefits and their fine fragrances. Each of the balms helps positively address a particular lifestyle challenge: sleep, focus, fatigue, stress, anxiety, grief, relaxation and motivation. These twist-up solid sticks are so easy to use; you can just pop one in your bag or your back pocket for an on-the-go remedy. The balms can be used individually to target a specific need… or used together as a personal mood and life style support ‘toolkit.’

Can you tell us about the origin of the Scentered ritual: “Stop, Inhale, Reset?”

Co-founders Lara Morgan and Fay Pottinger are both busy women who juggle the friends / family / work scenario to the best of their abilities. They spotted the need for a lifestyle solution to breathe renewed positivity into their busy lifestyles. Lara, an entrepreneur, was especially frustrated by the impracticality of the aromatherapy products on the market. Scentered advocates the double whammy of an evocative aroma and a one-minute ritual as a positive and effective way to achieve lifestyle balance — naturally. So STOP and apply balm to pulse points, INHALE deeply, and RESET your mood. Keep up the ritual and your future will be looking rosy!

What is the best way to use essential oils on a routine basis?

Essential oils, or aromatherapy, are incredibly powerful and complex-rich synergistic compounds that can work on multiple levels—the physical, mental and emotional—to offer a truly holistic solution to problems that can affect us on each or all of these levels. Aromatherapy can easily be incorporated into our modern lifestyle by using portable, ready-blended products for on-the-go remedy. You don’t have to be an expert to use it or have a doctor to prescribe it, and it can be applied as needed throughout the day. Aromatherapy is especially effective when used with a mindful breathing ritual that will enhance the aromatherapeutic benefits. Taking a few deep breaths with an extended exhale has been found to trigger a parasympathetic nervous system response, which takes us into a deeper state of relaxation.

What is the secret behind your new Be Happy Therapy Balm? Did you bottle happiness?!

The secret behind Be Happy is its chosen blend of therapeutic essential oils and botanicals, including invigorating Pink Grapefruit, relaxing Lemon Myrtle and stimulating Spearmint. This balm is uplifting, energizing and refreshing—and the sparkling, aromatic and citrus blend even smells joyful!

We love that Scentered commits to 100% natural ingredients. How important is that commitment to your brand?

The use of 100% natural ingredients is so important as our aim is to harness the natural power of plants to naturally restore lifestyle balance. We are committed to using only the finest natural ingredients and therapeutic grade essential oils. Each Scentered therapy balm has been tested and retested to ensure it is of the highest quality and usability. These balms are carefully formulated by the top perfumers and developers, and we use a blend of moringa and shea butters to ensure long-lasting fragrance delivery and a non-greasy finish when applied to the skin. Of course, the ingredients we leave out are just as important as those we put in: We do not use parabens, PEGS, SLS, glycols, petrochemicals, phenoxyethanol, silicones, synthetic fragrances or colours, or any other synthetic ingredients. We do not test our products on animals, and we never will.

How did you come to find a partner in Boca Terry?
Travelling can be stressful—especially business travel—and it is fantastic to find a brand like Boca Terry that invests so much thought and care in enhancing the customer experience. They have invested more than 50 years in creating their collection of bathrobes, towels and spa accoutrements. And just like Scentered, Boca Terry is trying to help busy people cope with the challenges of modern day living and achieve their best at all times!

To get a glimpse of Lara’s collection of all-natural products and pick up some on-the-go remedies of your own, please visit www.scentered.me.

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